🟠 Confidence Doesn’t Come From Credentials.

The real reason you're not closing premium clients: You're leading with resume, not results. Here's how to shift that.

Author

Sue Mysko
May 14, 2025

Early on, I thought my resume would do the heavy lifting.

25+ years in marketing. Leadership roles at global firms. Proven results, big logos, shiny titles.

That should be enough, right?

But here’s what I found:

The more I leaned on credentials, the more my proposals got ignored.

Because premium clients aren’t buying your past.

They’re buying your ability to create a specific result—now.

Here’s what shifted:

I stopped talking about where I’d been.

And I started talking about the outcome I delivered.

I turned vague project descriptions into proof. I replaced my bio with a bold positioning statement. I got specific about the transformation I create—and how.

Suddenly, the conversations changed.

People leaned in. They asked fewer questions. They didn’t haggle on price.

Because when you lead with results, you lead with confidence.

And that confidence is what makes clients trust you—fast.

In tomorrow’s email, we’re going to talk about price—specifically, how to use it as a filter, not a feature.

(And if you missed the one about how niche equals premium, you can find it HERE.)

Fractional powerhouses aren’t born. They’re built.

– Sue

Sue Mysko, Fractional Powerhouse

Connect on LinkedIn →

Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

  1. MY AMAZON BEST-SELLING BOOK >>  Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.

    Grab the book →

  2. DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.

    Save your seat →

  3. LET'S FIX WHAT'S NOT WORKING >>  You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.

    Book now →