🟠 Don’t Chase—Attract

Why inbound positioning outperforms outbound hustle and how to shift from outreach to attraction.

Author

Sue Mysko
May 24, 2025

In my early days as a fractional CMO, I thought hustle was the answer.

Pitch more.
Post more.
Follow up more.
More outreach meant more opportunity… right?

But the results were underwhelming.

I’d get nods.
“Looks great.”
“Let me think about it.”
Then silence.

It wasn’t the work.
It wasn’t the pricing.

It was the positioning.

See, when you’re always chasing—always trying to get clients—you’re putting yourself in the wrong frame.

The frame of a vendor.
Of someone trying to earn a shot.
Of “I need you more than you need me.”

But when you flip that?

When your brand and message are designed to pull in the right people, instead of chasing them down?

Everything changes.

Your energy shifts.
Your confidence lands.
And your leads come in warm—pre-sold, pre-qualified, and curious.

That’s the real difference between outbound hustle and inbound strategy:

Outbound says, “Let me convince you.”
Inbound says, “I’m the one you’ve been looking for.”

This doesn’t mean you stop reaching out entirely.
But when you position yourself right?

Outreach becomes a filter—not a hunt.

And attraction becomes your default.

In tomorrow’s email, we’ll talk boundaries—and why being “flexible” might be the fastest way to erode your value.

(If you missed the one on frameworks and building trust with your process, you can catch up HERE.)

– Sue

Sue Mysko, Fractional Powerhouse

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

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