Fractional Friday

July 26, 2024

TRIVIA QUESTION

What was the clever marketing strategy that convinced Americans to start eating bacon for breakfast?

Check your answer at the bottom of the newsletter.

Is Emotion A Better Way to Measure Brand Value?

The number one thing on the minds of CMOs in 2024 is proving measurable brand value.

Companies like Equinox have started leveraging emotion in their campaigns.

Read how companies tap into an emotional connection with consumers.

… After that, return to this newsletter so we can explore the valuable insights we've discovered for you this week!

In this edition:

🏆 State of the Consumer 2024
🧠 How to How To Brainwash Yourself For Success
📩 Say Goodbye To Lead Generation Guesswork

State of the Consumer 2024: What’s Now and What’s Next

Amid significant changes in consumer behavior, companies must stay updated on the latest consumer trends. 

From the spending habits of middle-income and aging consumers, to the decline of brand loyalty among older shoppers, and the preference for higher-priced brands in Asia and the Middle East McKinsey dive deep into the trends shaping today’s and tomorrow’s global consumer sector.

Read more about the nine key consumer trends to watch here.

Dr. Joe Dispenza ON: How To BRAINWASH Yourself For Success & Destroy NEGATIVE THOUGHTS!

Say Goodbye To Lead Generation Guesswork... 

And HELLO To A Predictable Pipeline Of Leads!

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TRIVIA ANSWER

The answer is psychology and expert endorsements.

This clever marketing strategy that convinced Americans to start eating bacon for breakfast was devised by Edward Bernays, the "father of public relations." 

In the 1920s, Bernays was hired by the Beech-Nut Packing Company to boost demand for their bacon. Instead of directly advertising the product, Bernays turned to experts his customers trusted doctors. 

He had a doctor on his PR agency's staff write to thousands of other physicians, asking if a heartier breakfast would be better for people's health. Over 4,500 doctors wrote back agreeing, providing Bernays the expert endorsement he needed. 

Bernays pitched this story to newspapers, which ran headlines about "4,500 physicians urging Americans to eat heavy breakfasts." 

This effectively positioned bacon and eggs as the perfect hearty breakfast choice, transforming it into an iconic American meal in 70% of bacon is now consumed.

That’s a wrap!

Thanks for being part of Fractional In A Box!

Here's to your consistent business growth!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

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