🟠 How To Make Your Value Undeniable

Clients don’t buy your résumé.
They don’t buy your process.
They don’t even really buy your time.

They buy the outcome.

They’re not hiring a Fractional CMO or CTO or COO.
They’re hiring growth.
Stability.
Visibility.
Profit.

And yet, most fractionals show up talking about frameworks, roadmaps, and “support.”

Which is like trying to sell someone a vacation by describing the flight path.

Here’s the truth:
Your value isn’t in the hours you log.
It’s in the business result you deliver.

So if your offer doesn’t make that outcome unmistakably clear?
You’re not charging enough—and you're not closing fast enough either.

Because buyers want confidence.

They want to know:

✅ You’ve done this before
✅ You have a clear path to get them from Point A to Point B
✅ You’re not figuring it out as you go

And that confidence comes from an outcome-first offer.

Here’s the fix:

Lead with the result. What happens after you do your thing?

Make it specific. “Increased visibility” is vague. “A LinkedIn system that brings 3–5 consults/week” is not.

Tie it to business value. How does your work affect revenue, cost, risk, or time?

Because when clients see the end state, they’re far more likely to move forward.

They’re not buying you.
They’re buying what their business looks like after you’ve done your work.

In tomorrow’s email, we’re going to dig into the mistake that makes good marketing fall flat—and how to build a real demand-gen system that doesn’t rely on luck or likes.

(And if you missed the one about building a clear, consistent message, you can find it HERE.)

– Sue

Connect on LinkedIn →

Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

1. MY AMAZON BEST-SELLING BOOK >>  Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.

   Grab the book →

2. DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.

   Save your seat →

3. LET'S FIX WHAT'S NOT WORKING >>  You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.

   Book now →