I Was Building A Business I Didn’t Even Want

When I first went fractional, I said yes to everything.

Project work.
Coaching sessions.
Interim roles.
Strategy sprints.
Retainers that looked a whole lot like full-time jobs.

If I could serve with excellence—I took the work.

Because that’s something I believe deeply:
If you can deliver real value, with excellence, you’re allowed to say yes.

And I did serve my clients well.
Every project got my best thinking.
Every engagement delivered results.

But here’s what I didn’t see at the time:

I was recreating the wheel every single time.

No structure.
No signature process.
No scalable system behind what I offered.

It wasn’t just exhausting—it was unsustainable.

My offers were all over the place.
My messaging was muddy.
My brand wasn’t built around a clear value proposition—it was built around my availability.

And then one day, I realized:

I had built a business I didn’t actually want.

Not because I lacked effort.
Not because I wasn’t good at what I did.

But because I wasn’t leveraging the F-Factorial.

I was stuck in one-off delivery mode—brilliant at execution, but always starting from zero.

That’s when I decided to shift.

I got clear on my niche.
I packaged my expertise into a premium offer.
I built a marketing and lead gen system around it.
And I stopped treating my business like a series of gigs—and started treating it like an asset.

That shift is what changed everything.

And it’s exactly what I share in The Fractional Formula.

It’s not theory.
It’s the exact framework I built—and then used to help 400+ fractional executives grow sustainable, profitable businesses with structure.

Right now, you can grab the book for just $4.99, and I’m including $219 in bonuses to help you implement it:

✔️ A plug-and-play Lead Gen Dashboard
✔️ The Fractional Powerhouse Starter Kit
✔️ 10 Proven Strategies to Attract High-Paying Clients

Get the book + bonuses here → https://fractionalinabox.com/the-fractional-formula

Because yes—you can serve clients with excellence.

But when you build a system around that excellence?
That’s when your business becomes predictable, powerful, and scalable.

Start building yours here → https://fractionalinabox.com/the-fractional-formula

To your next level,
Sue Mysko