🟠 If Your Offer Takes More Than 10 Seconds to Explain, It's Too Complicated

You ever try to explain what you do at a networking event?

“I’m kind of like a marketing consultant-slash-fractional CMO, but I also do brand strategy and team coaching, and sometimes I jump into execution if needed…”

By sentence two, they’re looking over your shoulder for the bar.

It’s not that you’re not great at what you do.

It’s that your offer is doing too much.

Most fractionals make this mistake early on—trying to be flexible, helpful, customizable.

But here’s the truth:

👉 If your offer takes more than 10 seconds to explain, it’s not clear enough to sell.

You don’t need 3 tiers, 4 modules, and 12 “optional” services.

You need one offer. One problem. One clear outcome.

Because complexity confuses people. And confused people don’t buy.

What actually sells?

Clarity.

When a premium client lands on your profile or reads your pitch, they need to know immediately:

What problem you solve

Who you solve it for

What result they can expect

Everything else is friction.

Here’s what I’ve seen:

Once you simplify the offer, everything clicks into place.

Sales cycles shrink

Clients stop asking for custom proposals

Your confidence goes up

Your price goes up

You stop wasting time explaining what you do

If your message isn’t landing—or leads keep ghosting midway through the sales process—it might not be your skill.

It might just be your clarity.

Fractional powerhouses aren’t born. They’re built.
– Sue

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