It Wasn’t The Big Win That Changed Things

When The Fractional Formula hit #1 on Amazon, I was proud.

Of course I was.

It was a milestone.

A signal that the work was resonating.

A moment that, on paper, looked like “the win.”

But the truth?  It didn’t feel like I thought it would.
There were no fireworks. No “I’ve made it” moment.

Just a quiet clarity:
This is exactly what I’m supposed to be doing.

Because I didn’t build Fractional in a Box to get a badge or a title.
I built it because I’ve always been a coach.

Back in university, I coached Masters swimmers.
In my corporate career, I coached my team.

As an athlete, I’ve been coached—and I’ve learned the power of being believed in.
That’s what coaching is.

It’s not about cheerleading or advice.

It’s about helping someone see what they’re capable of—before they can see it themselves.

That’s what this business is for me. It’s not about tactics or trends. It’s about building something meaningful with people who are ready to lead.

And yes, The Fractional Formula is a book. But more than that, it’s a starting point.

A roadmap for fractional executives who are tired of winging it. Tired of wondering where their next client will come from.
Tired of doing excellent work while still feeling like they’re holding it all together with duct tape. If that’s you—this is where we start.

Right now, the book is just $4.99, and it comes with $219 in bonuses to help you put the ideas into motion:
✔️ A plug-and-play Lead Gen Dashboard
✔️ The Fractional Powerhouse Starter Kit
✔️ 10 Proven Strategies to Attract High-Paying Clients

Grab the book + bonuses here → https://fractionalinabox.com/the-fractional-formula

This isn’t the finish line.

It’s the foundation.

And I’d love to help you build from here.

Grab your copy here → https://fractionalinabox.com/the-fractional-formula

To what’s next,
Sue Mysko