Fractional Friday

Aug 16, 2024

TRIVIA QUESTION

What was the first clickbait headline, and who created it?

Check your answer at the bottom of the newsletter.

When Asking Too Many Questions Undermines Your Leadership

Although it’s widely accepted that good leaders are good learners, a learning mentality can also have a darker side. 

If not carefully managed, it might lead to a perception of decreased effectiveness, less expertise, and lower efficiency.

Learn how to keep your learning mentality from getting in the way of your growth.

… After that, return to this newsletter so we can explore the valuable insights we've discovered for you this week!

In this edition:

💰 That Retirement Crisis You’re Losing Sleep Over is a ‘Rewirement’ Opportunity
🧠 Building Business with Limited Resources (And How to Succeed)
🤝 How to Win Friends and Influence People

Building Your Business With Limited Resources? Here's the Mindset You Need to Succeed

Theodore Roosevelt's quote, "Do what you can, with what you have, where you are" serves as a powerful motivator for entrepreneurs who are working with limited resources.

By taking advantage of the resources available right now and pushing forward, entrepreneurs can succeed even when the odds are stacked against them.

Read more to learn how you could adopt a resourceful mindset.

How To Win Friends & Influence People (In 20 Minutes)

Watch this summary of Dale Carnegie's timeless book, which offers practical strategies for making friends, influencing people, and building lasting relationships by emphasizing understanding, empathy, and genuine interest in others.

Fellow Gen Xers: That Retirement Crisis You’re Losing Sleep Over is a ‘Rewirement’ Opportunity

Do you think you will be working for a long time?

Do you have enough saved for retirement?

The author suggests that we should develop a new mindset and prepare ourselves for the future of work.

Learn why you should consider rewiring your future instead of retiring from work entirely.

Do You Follow Up Enough?

Many potential clients slip through the cracks simply due to a lack of follow-up. 

Imagine a world where client acquisition is no longer a daunting task. 

We created a FREE resource that provides the exact steps to secure high-value clients consistently. This comprehensive, 24-page eBook will show you how to:

• Unlock the secrets to predictable lead generation and transform your business growth.

• Find out the secret formula for building and maintaining a robust client pipeline.

> > Get my free eBook

Are you a Fractional Leader? Discover hundreds of remote executive roles today.

I'm ready to shape the future of business.

TRIVIA ANSWER

The first clickbait headline was written in 1938 by the legendary advertising executive David Ogilvy for a Rolls-Royce advertisement.

The headline read: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."

The clever juxtaposition of the car's luxurious quietness against the mundane sound of a clock not only highlighted the craftsmanship of the Rolls-Royce but also appealed to the desires of affluent consumers seeking sophistication and prestige in their automobiles.

This headline generated three times more responses than the next best headline in the campaign, demonstrating Ogilvy's deep understanding of consumer psychology and the art of persuasion.

That’s a wrap! Have a great weekend!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.