Fractional Friday

Aug 30, 2024

TRIVIA QUESTION

What is the "Influencer Paradox" in Gen Z marketing?

Check your answer at the bottom of the newsletter.

From HBR: Keep Strategy Simple

Few companies have a clear idea of where strategy making ends and execution begins. 

As a result, they develop strategic plans where they’re not required and fail to develop strategic plans where they are. 

Read the article in HBR to learn about the few dos and don’ts of business strategy.

… After that, return to this newsletter so we can explore the valuable insights we've discovered for you this week!

In this edition:

😎 How To Make the Most of Your Work Day (from Working It)
🛌 Are You in A Rut? (Here’s How You Can Change Your Life)
🚀 How Fractional Leadership Adds Up

How To Make the Most of Your Work Day (from Working It)

Have you ever wondered why different people work better at different times of the day?

How do you manage your work day? Do you work on the most challenging task first thing in the morning?

Listen to this podcast to learn how to do your best and be happy at work.

Are You in A Rut?

Do you seek change in your life? Maybe things have felt rather... dull or repetitive?

Changing your life in six months can seem like a lifetime away when you think about how long six months feel. However, honing aspects of the way you chase and approach the things you’re trying to get is a good place to start.

The Future of Work - Making Fractional Leadership Add Up

Fractional tech leaders may still not be commonplace, but the trend toward hiring temporary, part-time senior executives is definitely on the up.

Learn why taking a fractional approach makes sense for agile companies.

Are You Ready To Become A Fractional Powerhouse? 

If you’re looking to dominate the fractional landscape and elevate your business to new heights, this is for you!

Take Our 2-Minute Quiz!

Uncover the hidden gaps in your marketing strategy, brand presence, and lead generation that are keeping you from achieving those coveted $40K months.

What’s in It for You?

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You’ll be scored against key areas including in your marketing strategy, brand presence, and lead generation.

It takes two minutes!

Are you seeking an exciting role as a Fractional Leader? Discover hundreds of remote executive roles that will inspire you today.

I'm ready to shape the future of business.

TRIVIA ANSWER

The "Influencer Paradox" in Gen Z marketing reveals the contradiction between their engagement with influencer content and skepticism toward traditional endorsements. While influencers are powerful tools for brands, Gen Z increasingly questions their authenticity, having grown up in a world filled with curated content.

This generation values transparency and prefers micro-influencers—those with smaller, engaged followings—over traditional celebrities. They find micro-influencers more relatable and trustworthy, leading to higher engagement rates and a more authentic brand experience.

Additionally, Gen Z expects brands and influencers to be upfront about sponsorships and quickly call out inauthentic marketing tactics, which can damage a brand's reputation. Companies prioritizing honesty in their collaborations are more likely to build strong relationships with Gen Z consumers.

That’s a wrap! Have a wonderful Labor Day weekend!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.