Fractional Friday

Sep 13, 2024

TRIVIA QUESTION

On average, how long (or short) do website users spend reading content?

Check your answer at the bottom of the newsletter.

How to Start a Business, Even When You're Afraid: Gary Vee

Starting a business can be risky.

Half of them fail within the first five years.

However, waiting to begin can be worse than failing, according to Gary Vaynerchuk, a serial entrepreneur worth over $200 million.

Learn how to overcome "imposter syndrome" when starting a business.

… After that, return to this newsletter so we can explore the valuable insights we've discovered for you this week!

In this edition:
🗣️ Podcast: The Best CMOs Work At Ugly Companies
💻 What Employees Say Matters Most To Motivate Performance
📝 A Workaholic’s Guide to Reclaiming Your Life

McKinsey: What Employees Say Matters Most To Motivate Performance

A survey of over 1,000 employees creates a data-backed view of what motivates employees to perform.

The most resonant overall survey finding was this: performance management is most effective when it features strong, consistent internal logic that employees understand.

Learn the “what” and the “how” to motivate and inspire employees.

Podcast: The Best CMOs Work At Ugly Companies

Neil Patel discusses why he believes the best Chief Marketing Officers are those who have worked at boring, unappealing companies that aren’t growing but have managed to turn them around.

Listen to this episode.

A Workaholic’s Guide to Reclaiming Your Life

Workaholism is when work dominates your thoughts and your activities, to the detriment of other aspects of your life, including but not limited to your relationships and your health.

Read this Harvard Business Review article to learn the six coping strategies to break the cycle.

Frustrated By The Feast-And-Famine Cycles In Your Business?

I get it, and you're not alone. 

Many fractional executives in your position face this challenge, but there is a solution.

Fractional In A Box has EVERYTHING you need to become a fractional powerhouse.

Stop Guessing and Start Growing...

👉🏼 Or take this Fractional Growth Quiz to uncover the overlooked weaknesses in your current growth strategy. It takes two minutes!

P.S. Not ready to pull the trigger? 

Maybe you know someone that is. Get $250 on us by referring them. Count me in!

Are you seeking an exciting role as a Fractional Leader? Discover hundreds of remote executive roles that will inspire you today.

I'm ready to shape the future of business.

TRIVIA ANSWER

The answer is only 5.59 seconds. 

According to Forbes, website users spend an average of 5.59 seconds reading written content.

This brief engagement time emphasizes the challenge businesses face in capturing the attention of their audience. With users dedicating only a few seconds to reading, websites must present information clearly. Effective strategies include using concise language, bullet points, and visually appealing formats to facilitate quick comprehension. Understanding this behavior can significantly impact a business's online presence and overall user experience, as the ability to convey messages quickly and effectively is vital in retaining visitors.

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.