Fractional Friday

Oct 11, 2024

TRIVIA QUESTION

Which color is most often associated with trust in marketing?

A) Red
B) Blue
C) Green
D) Yellow

Check your answer at the bottom of the newsletter.

Podcast: How to Get People to Listen to You

Knowing how to get people to listen to you is an important part of leadership.

HBR contributing editor and workplace conflict expert Amy Gallo says being heard isn’t about how loud you say something. It’s about saying the right thing at the right time

Listen to this HBR on Leadership podcast episode to learn research-based tips for how to lay the groundwork for your ideas.

In this edition:
⭐ Why Marketers Are All About ‘Nontraditional Formats’ Now
🏆 The Most Powerful Mindset for Success
🚀 4 Ways I Grew My Business From Startup to 17 Years of Sustained Success

Marketing Briefing: Why Marketers Are All About ‘Nontraditional Formats’ Now

Brand marketers are increasingly turning to nontraditional formats to capture consumer attention. This shift is prompting creative teams to rethink their campaign strategies, blending performance with brand marketing in innovative ways

Learn why C-suites have begun to embrace this change.

4 Ways I Grew My Business From Startup to 17 Years of Sustained Success

As we head into the last quarter of the year, what insights can we gain from the successes of small businesses in 2024? 

Hint: Growth doesn’t always require drastic measures like expansion or outside investment.

Read the four key lessons that can guide startups toward sustainable success over the long term.

The Most Powerful Mindset for Success

There is a psychological trait that all successful people appear to have in common. It’s been cosigned by Bill Gates and NASA uses it as a criteria for selecting potential Systems Engineers.

In this video, the author explores how to develop this concept called the growth mindset.

Say Goodbye To Lead Generation Guesswork... 

And HELLO To A Predictable Pipeline Of Leads!

As a seasoned Fractional Executive, I understand the feast-or-famine cycle all too well. 

That's why I created Fractional In A Box—to transform your approach to client acquisition and lead generation.

It has ALL the things you NEED to start + scale your fractional practice AND become a fractional powerhouse.

Not ready to take charge?

We can help you identify the gaps in your current strategy for FREE.
Take this quiz. It takes 2 minutes!

Are you seeking an exciting role as a Fractional Leader? Discover hundreds of remote executive roles that will inspire you today.

>> I'm ready to shape the future of business.

Or

Join our exclusive Fractional Powerhouse Facebook group and connect with ambitious fractionals today.

TRIVIA ANSWER

The answer is B) Blue

Studies show that blue is perceived as trustworthy and dependable, making it a favorite among brands—like Facebook and Twitter.

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.