Fractional Friday

Oct 25, 2024

TRIVIA QUESTION

Question: What type of content has the highest ROI according to marketers?

A) Blogs
B) Infographics
C) Videos
D) Cat memes

Check your answer at the bottom of the newsletter.

When You’re Told You’re Not Strategic Enough

Being told that you need more strategic thinking can be quite frustrating. If your strategy isn't visible and understandable, it may not exist. 

How do you make your strategy clear, visible, understood, and actionable?

Read this HBR article to learn how you can change perception and gain recognition for your strategic thinking.

In this edition:
🛒 Is Black Friday for B2B too?
⏰ 7 Habits that Save Me 3+ Hours a Day
🚀 5 Most Successful Marketing Channels For Coaches And Consultants

The 5 Most Successful Marketing Channels For Coaches And Consultants

There are numerous platforms where you can establish your online presence. You might create videos for YouTube, share insights through LinkedIn carousels, go live on Instagram, or write daily blogs on Medium. Additionally, there are options like X, TikTok, Facebook pages, and Substack.

With so many choices available, which ones truly yield results?

Learn more about the right marketing channels for your business.

Is Black Friday for B2B too?

For most, the answer is a resounding no. Holiday discounts are often linked to business-to-consumer marketing, but they can also be relevant in B2B. 

Have you started your holiday campaign planning?

If not, read why offering discounts and promotions is among the top B2B sales strategies for selling to new and existing customers.

Ali Abdaal experimented with various time management and productivity habits and techniques, but only a few have truly stuck. In this video, he shares his seven favorite habits that save him approximately three hours each day.

You might find yourself wondering why you haven't heard about these sooner!

Tired of Inconsistent Clients? 

Build a Predictable, High-Paying Pipeline!

As a fractional executive or corporate leader moving into fractional work, acquiring clients doesn't have to be a constant challenge. 

Picture this: a reliable flow of high-paying clients who appreciate your expertise and seek your services month after month. 

Say goodbye to random referrals! Our FREE eBook, Predictable Lead Generation: Proven Strategies for Landing Your Next 5 Clients, reveals how to create a consistent pipeline, allowing you to focus on growth instead of survival.

While I have your attention, I’d love to have you in our exclusive Facebook group.

It's a great opportunity to connect with successful executives—and maybe exchange proven tips and strategies for attracting high-quality clients.

TRIVIA ANSWER

The answer is C) Videos

While cat memes are entertaining, video content has emerged as a powerhouse in marketing when it comes to serious return on investment (ROI). According to a Hubspot study,  71% of marketers using the medium already report it has high ROI, the highest ROI out of all content mediums.

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.