Fractional Friday

Nov 1, 2024

TRIVIA QUESTION

How much can segmenting email lists increase revenue?

A) 10%
B) 50%
C) 760%
D) Only if you add a cat picture

Check your answer at the bottom of the newsletter.

How to Avoid Strategy Myopia

It’s easy for organizations to get stuck in strategy myopia — prioritizing the urgent, the proven, and the easily measured — particularly in a moment of intense change. 

Leaders should set the groundwork for discussing strategies to maintain a broader, more effective strategic vision.

Read this HBR article to learn how successful leaders avoid strategy myopia.

In this edition:
🤖 Rewiring for the Era of Gen AI
🔐 I Teach Aspiring Entrepreneurs Why It's Good to Fail
📚 3 Books for Business Leaders and Aspiring Entrepreneurs

PODCAST: Rewiring for the Era of Gen AI

It’s easy to fall in love with gen AI—but recent research suggests that realizing its value is harder than the hype. Rewired offers leaders a playbook that can help.

Learn more about this play-by-play guide for outcompeting in a fast-changing era.

I Teach Aspiring Entrepreneurs Why It's Good to Fail

Embracing failure is crucial for entrepreneurs, as it is an inevitable part of the journey.

Analyzing the fundamental causes of business failures enables entrepreneurs to learn and succeed in their future ventures, as highlighted by studies on Japanese founders.

Learn how you can use failure to promote success.

3 Books for Business Leaders and Aspiring Entrepreneurs

Books are a powerful tool for business leaders and entrepreneurs to learn, evolve, and progress.

Whether you’re a business veteran or an aspiring entrepreneur, they can provide proven methods for success that you can use to take your business to the next level.

Check out these three titles for your next read.

Say Goodbye To Lead Generation Guesswork... 
And HELLO To A Predictable Pipeline Of Leads!

Imagine having a daily steady stream of qualified leads flowing into your business.

With Fractional In A Box, that dream can become your reality. 

Fractional In A Box has EVERYTHING you need to become a fractional powerhouse.

Your predictable pipeline awaits!

Are you looking for the next opportunity that will push and motivate you?

Find remote fractional executive roles today. 

I’d love to invite you to our Fractional Only Facebook group, where you can network, exchange strategies, and access valuable resources in a supportive community.

TRIVIA ANSWER

The answer is C) 760%

Your subscribers have diverse interests and preferences. It's important to cater to their individual needs. According to a recent study, marketers have found a 760% increase in email revenue from segmented campaigns. Personalization works wonders—though a cat picture never hurts!

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.