Fractional Friday

November 29, 2024

TRIVIA QUESTION

What is a key marketing strategy developed by Alex Hormozi in his book "$100M Offers"?

A) Focus on luxury branding
B) Create offers that are so good customers feel stupid saying no
C) Use aggressive sales tactics
D) Emphasize product features over benefits

Check your answer at the bottom of the newsletter.

[HBR] 10 Ways to Supercharge Your Leadership Career

To celebrate the 1000th episode of HBR IdeaCast, hosts Alison Beard and Curt Nickisch looked through past episodes and picked out 10 of the best tips to help you advance your career. These valuable insights focus on essential skills like communication, leadership, and problem-solving.

The advice comes from interviews with a variety of experts, including well-known figures like business strategist Michael Porter, burnout researcher Christina Maslach, Microsoft CEO Satya Nadella, and Oscar-winning director Ron Howard.

Learn more about the best tips from 1,000 episodes of the HBR podcast.

In this edition:
🚀 20 Years as a CEO: Here’s What I Learned
🔐 5 High-ROI Marketing Strategies for Today’s Evolving Landscape 
💡 Success Isn't About Having the Best or Most Original Idea

20 Years as a CEO: Here’s What I Learned

The author’s idea of what it means to be a "leader" has changed. In this article, he shares what he believes are the key qualities of a positive and compassionate leader. 

Read this article to learn about the five qualities that make for a good leader.

5 High-ROI Marketing Strategies for Today’s Evolving Landscape 

Traditional advertising is becoming less effective. Leaders from the Inc. 5000 have identified the top five marketing channels that are actually working well today. They also offer tips on how to build trust with your customers, encourage referrals, and succeed in a competitive market.

Learn about the strategies that work for most business leaders.

Success Isn't About Having the Best or Most Original Idea

Having a brilliant idea is just one piece of the puzzle when it comes to building a successful company. The bigger part is your ability to keep going, even when things get tough and don’t go as planned.

It’s really about resilience. Here’s how to build it.

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TRIVIA ANSWER

The answer is B) Create offers that are so good customers feel stupid saying no.

In his book "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No," Alex Hormozi talks about the importance of making offers that customers find hard to refuse. Instead of using typical sales techniques, he suggests focusing on how a product or service can improve a customer's life or business. Hormozi shares different examples of how businesses can turn their products into attractive deals that appeal to their customers. 

By combining products, providing unique guarantees, and highlighting benefits instead of just features, his strategies have been successful in increasing customer interest and sales.

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.