Newsletter #74: How Founders Can Avoid the Deception Trap

Fractional Friday

January 10, 2025

TRIVIA QUESTION

What is the rarest color of M&M candies?

A) Red
B) Blue
C) Yellow
D) Brown

Check your answer at the bottom of the newsletter.

How Founders Can Avoid the Deception Trap

Entrepreneurs walk a fine line between telling great stories and peddling lies. 

They build their identities, share their visions, and set expectations through storytelling. However, it can lead to a cycle of deceit when they can't meet those expectations.

In this edition:
šŸ” 3 Things You Need to Build a Business That Lasts a Century
šŸ’° History’s Lesson for Making Retirement More Meaningful
šŸƒ If You Struggle With Stress & Anxiety, This Will Change Your Life

3 Things You Must Know If You Want to Build a Business That Lasts a Century and Beyond

Companies today don't last as long as they used to, which raises important questions about how to create a business that can stand the test of time. 

History’s Lesson for Making Retirement More Meaningful

Many Americans have mixed feelings about retirement, which is supposed to be a relaxing time after years of work but often becomes a source of stress. Younger workers are pressured to save more, while retirees face criticism for being burdensome.

Mel Robbins ON: If You STRUGGLE With Stress & Anxiety, This Will CHANGE Your Life! | Jay Shetty

In this video, Mel Robbins discusses overcoming stress, finding purpose through action, and redirecting energy toward growth in a heartfelt conversation with Jay Shetty.

She also emphasizes the importance of focusing on the journey rather than just the destination.

Back by popular demand: The Fractional Powerhouse System Workshop: From Feast–or-Famine to Predictable Revenue! šŸŽ‰

Let’s discuss a common issue that many fractional executives deal with: the feast-or-famine cycle. It can be really frustrating, right?

But you’re not alone, and I’m here to help!

In our sessions, we’ll explore practical strategies to tackle this problem and create a sustainable business model for steady growth. You’ll learn how to create irresistible offers that easily convert leads into paying clients.

What to do right now (if you haven’t yet):

  1. Put this time on your calendar:

    ā° Thursday, January 16th @ 2:30PM ET

    (Other times: 11:30AM PST, 1:30PM CST, 7:30PM LONDON, 6:30AM SYDNEY)

  2. Join our exclusive Fractional Powerhouse Facebook group.

TRIVIA ANSWER

The answer is D) Brown

When it comes to M&M candies, most people think about the fun colors that catch your eye. However, did you know that some colors are much rarer than others? The rarest M&M color is actually brown. This may surprise you, especially with the bright and bold colors like red and blue dominating the candy aisles.

In business, just as in candies, standing out is crucial. As you set your business objectives for the New Year, think about how you can incorporate unique elements—whether in service offerings, company culture, or customer engagement—to stand out in a competitive market. Remember, the less common choices often create the greatest impact!

That’s a wrap!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box