Fractional Friday

Aug 2, 2024

TRIVIA QUESTION

Which liquor brand achieved a significant boost in sales and brand recognition by associating itself with James Bond in the film "Dr. No," leading to an iconic catchphrase and a lasting legacy in popular culture?

Check your answer at the bottom of the newsletter.

How Do You Handle Fierce Criticism?

If you’re in a leadership role, or any role where you are outspoken and visible, chances are that at some point people are going to criticize you, sometimes fiercely, sometimes publicly. 

Are you ready for that?

Listen to this podcast about how to steel yourself for harsh critiques and deal with the fallout.

… After that, return to this newsletter so we can explore the valuable insights we've discovered for you this week!

In this edition:

🏆 How to Claim Your Leadership Power
🧠 The Most Strategic Leaders Excel in 4 Disciplines
🤖 The Overarching Takeaway from the CrowdStrike Outage

The Most Strategic Leaders Excel in 4 Disciplines

Strategic fitness is a leader’s ability to learn from and adapt to their environment to set direction and create a competitive advantage.

This article offers a series of questions that can help any leader evaluate and exercise their own strategic fitness.

Read more about the four disciplines where strategically fit leaders excel.

How to Claim Your Leadership Power

Michael Timms discusses the importance of personal accountability in leadership, sharing three habits: don't blame, look in the mirror, and engineer the solution.

The CrowdStrike Outage Is a Lesson in Crisis Communications

Brand missteps. Consequential chaos. Financial repercussions.

It’s been a tough few days for CrowdStrike and its biggest customer brands.

What was the overarching takeaway from this debacle?

Learn more about what made some brand communications hit while others missed.

Eliminate Lead Generation Guesswork... 

Introducing Fractional In A Box

You need Fractional In A Box, if you:

• have a solid offering but don’t have strong systems and processes to SHOW your clients you can solve their problems.

• need guided marketing strategies to unlock consistent growth.

• want to become a fractional powerhouse.

> > Join today

Are you a Fractional Powerhouse? We have hundreds of fractional executive roles for you.

I'm ready to prove myself.

TRIVIA ANSWER

The liquor brand is Smirnoff Vodka.

In the 1962 film "Dr. No," the first James Bond movie, Sean Connery's Bond famously orders a "martini, shaken, not stirred," specifying Smirnoff Vodka as his preferred choice. 

This product placement was a significant marketing move for Smirnoff, as it associated the brand with the suave and sophisticated image of James Bond. 

The catchphrase became iconic, and the association with Bond boosted Smirnoff's sales and brand recognition globally.

This strategic move cemented Smirnoff's place in popular culture and contributed to its lasting success in the liquor industry.

That’s a wrap! Have a great weekend!

Best regards,
Sue Mysko
Founder, Hire A Fractional and Fractional In A Box

> > Join Fractional In A Box today.