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- đźź Repeat Yourself. Again. And Again.
đźź Repeat Yourself. Again. And Again.
Why consistency in your message is key to being remembered and why a repeatable framework is your greatest asset.
Sue Mysko
May 09, 2025
A few years ago, I got frustrated with my content.
It felt repetitive.
Like I was saying the same thing over and over.
Same insight. Different wrapper.
I almost scrapped it all and started fresh.
But then something weird happened.
People started quoting me back to myself.
They’d repeat phrases I’d written.
Talk about frameworks I’d shared.
Even reference exact lines from my posts, videos, and workshops.
And that’s when it clicked:
If you want to be remembered, you have to repeat yourself.
Not once.
Not twice.
Relentlessly.
We don’t buy from the person we hear once—we buy from the one we remember.
In a crowded fractional market, your message can’t change with the wind.
It has to be sticky.
Predictable.
Consistent.
And the best way to make that happen?
Own a repeatable framework.
When your process is clear and consistent, it becomes memorable.
When it’s memorable, it builds trust.
And when it builds trust, it sells.
Fractionals who thrive aren’t just great at what they do—they’re great at articulating it, over and over, until the right clients say yes.
Want to build authority?
Say it once.
Then say it again.
And again.
In tomorrow’s email, we’ll talk about the power of narrowing down—and why your niche isn’t a limitation, it’s a magnet for premium clients.
(And if you missed the one about how “being helpful” can backfire, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.
Here are 3 ways we can do this together:
MY AMAZON BEST-SELLING BOOK >> Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.
DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.
LET'S FIX WHAT'S NOT WORKING >> You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.