The $10,000 Mistake That Changed How I Do Business

I’ve wasted a lot of money on bad investments.

Tens of thousands, to be exact.

Not in the stock market. Not in real estate.

But on courses, tactics, and so-called “strategies” that were supposed to help me grow my fractional business.

At first, I thought each one would be the thing that unlocked consistent, high-paying clients.

So I threw money at:

• A LinkedIn outreach system promising me "warm leads on autopilot"

• A high-ticket sales course that taught me how to “DM my way to clients”

• A webinar program that didn’t match my audience (or reality)

• Countless marketing frameworks that worked for some, but not for me

Some worked for a bit. Most didn’t.

And after all that money, time, and effort?

I was still in the same place—stuck in the feast-or-famine cycle, hoping my next client would magically appear.

It was frustrating. Embarrassing, even.

How could I, after 25 years in marketing, not figure out how to market myself?

Then it hit me.

Tactics don’t build businesses. Systems do.

That’s why nothing worked long-term.

Because no one tactic—no matter how promising—could replace the one thing every successful fractional needs:

A repeatable system to attract, nurture, and convert premium clients—without relying on referrals or random outreach.

That’s why I built Fractional in a Box.

Not another LinkedIn hack.
Not a one-off course.
Not a short-term fix.

But a proven system designed specifically for fractionals to build a business that grows predictably—without guessing where the next client is coming from.

And right now, I’m breaking it all down in my free webinar.

If you’re tired of chasing the next “magic bullet” and want a real way to grow your fractional practice…

Join me here.

See you on the live webinar,
Sue Mysko