The Hidden Problem I Found in a Tech Company’s Marketing

I still take on a few fractional clients.

Not because I have to—but because I want to.

Staying in the game keeps me sharp. It helps me see what’s really happening inside businesses, so I can bring the best insights to the fractionals I coach.

Recently, a tech company brought me in to audit their marketing.

They had a great product. A talented team. Even some traction in the market.

But something wasn’t adding up.

Despite spending thousands on content, ads, and campaigns… their pipeline was inconsistent at best, empty at worst.

So I dug in.

And what I found?

They weren’t running a marketing system.

They were running random acts of marketing.

• A blog here, a LinkedIn post there

• Ads with no clear strategy behind them

• A sales team working hard but with no process to nurture leads

• A complete disconnect between what they thought was working and what actually was

No wonder their results were unpredictable.

Because just like in fractional businesses—if you don’t have a system, you don’t have a business.

A system is what turns random efforts into predictable results.

A system is what makes marketing work every time, not just sometimes.

And that’s exactly what fractionals need too.

Because most fractionals are doing the same thing—

• Posting here and there, hoping someone notices

• Taking whatever client comes their way

• Relying on referrals instead of owning their lead gen

Which is why I built Fractional in a Box.

Not another marketing hack.
Not a one-off tactic.
Not a short-term fix.

But a proven system that brings in premium clients, consistently—without guesswork.

And right now, I’m breaking it all down in my free webinar.

If you’re ready to stop relying on random marketing and start building a real, predictable pipeline…

Join me here.

See you on the live webinar,
Sue Mysko