The lunch that changed everything

Another true story.

I sat down for lunch with a colleague to talk about my start-up, Hire A Fractional—a marketplace designed to connect fractional execs with SMBs.

That was the plan.

We were supposed to talk about matching the right talent with the right businesses.

But somewhere between bites, the conversation shifted.

He looked at me and said:

"Why don’t you build Fractional in a Box?"

I blinked.

"What do you mean?"

"You’re helping businesses find fractionals. But what about the fractionals themselves? Most of them are struggling to grow. They need a system."

It hit me like a freight train.

He was right.

Most fractionals aren’t short on talent.

They’re short on structure.

They don’t have a predictable way to attract high-value clients, position themselves as the obvious choice, and scale their expertise into a real business.

They don’t need another job board.

They need a blueprint.

That conversation sparked the idea for Fractional in a Box—a complete system to help fractionals go from invisible to in demand.

Moral of the story?

Sometimes the real opportunity isn’t the one you’re chasing—it’s the one you haven’t seen yet.

So many fractionals jump into this space expecting their reputation to carry them.

Then they realize referrals aren’t enough.

If you don’t have a system, you don’t have a business.

Systems = sanity

That’s why I’m hosting a free webinar.

I’ll show you the exact system built to create consistent, high-value clients—without cold outreach or waiting on luck.

If you’re tired of guessing where your next client is coming from…

Join me here. Register Now.

See you on the live webinar,
Sue Mysko
Fractional Powerhouse