The Mistake That Kept This Fractional Broke

She was doing everything right.

Networking. Posting on LinkedIn. Talking to potential clients.

But no one was biting.

And the few that did? They balked at her price.

So she did what seemed logical—she lowered her rates.

She figured if she made her offer more affordable, more businesses would say yes.

Except… that’s not what happened.

Instead of landing great clients, she started attracting:

• Businesses that expected everything for almost nothing

• Clients who saw her as an extra set of hands, not a strategic leader

• Prospects who kept ghosting her, disappearing when it was time to sign

Meanwhile, the premium clients she wanted to work with?

They weren’t interested.

Because from the outside, she looked like just another generalist—offering a little bit of everything, trying to be everything to everyone.

No clear niche. No unique value. No authority.

And when you look like everyone else, price is the only thing left to compete on.

That’s why the best fractionals don’t sell cheap.

They sell certainty.

They position themselves as experts in one clear, high-value niche.
They package their expertise into premium, outcome-driven offers.
They attract the right clients—not the ones looking for a bargain.

That’s exactly what I teach inside Fractional in a Box—how to position yourself as the obvious choice, package your expertise at a premium, and build a pipeline of clients who see your value.

And right now, I’m breaking it all down in my free webinar.

If you’re done trying to compete on price and are ready to position yourself as a high-value fractional…

Join me here.

See you on the live webinar,
Sue Mysko