The Moment I Knew I Had To Build This

I didn’t plan to build this.

I wasn’t sitting around dreaming about launching Fractional in a Box or running webinars for fractionals.

I was just trying to fix a problem.

My own problem.

After decades leading marketing for billion-dollar companies, I thought going fractional would be easy.

I had the experience. The reputation. The network.

And at first, the work came naturally—referrals, past contacts, word-of-mouth.

But then… the pipeline dried up.

No more inbound leads.

No one knocking on my door.

And for the first time in my career, I had to sell myself.

That’s when it hit me—no one was coming to save me.

I had two choices:
1️⃣ Keep waiting, hoping another referral would come through.
2️⃣ Build a system that put me in control of my own pipeline.

I chose the second.

I took everything I knew—decades of marketing strategy, demand generation, and positioning—and applied it to myself.

The result?

A repeatable system for attracting and closing premium clients—without relying on referrals, cold outreach, or chasing random gigs.

And when I saw other fractionals struggling with the same problem… I knew I had to share it.

That’s why I built Fractional in a Box.

To help fractionals stop waiting and start leading.

To shift from “hoping for work” to running a real business.

And right now, I’m breaking it all down inside my free webinar.

If you’re tired of waiting for clients to find you—
And you’re ready to take control of your business—

Join me here.

See you on the live webinar,
Sue Mysko