The moment I realized I was failing

True story.

It was a freezing cold Tuesday morning in early December.

I sat at my desk, sipping my tea, staring at my inbox.

Nothing.

No leads. No referrals. No clients.

Silence.

For 25 years, I led marketing for some of the biggest companies in the world.

I thought going fractional would be easy.

At first, it was.

My reputation brought clients straight to my door.

I didn’t have to market myself.

Didn’t have to sell.

Didn’t have to chase work.

But then…

The referrals stopped.

And for the first time in my life, I had no idea where my next client was coming from.

It was embarrassing.

I had spent decades building demand for billion-dollar brands.

Yet I couldn’t even get myself a client.

One Saturday night, watching the Leafs game, I vented to my husband.

He turned to me and said:

"Why don’t you just build your own lead gen system? You’ve been doing it for others for 25 years. Why not do it for yourself?"

That moment changed everything.

Moral of the story?

Hope isn’t a strategy.

Most fractionals rely on referrals.

But when those dry up, they’re stuck.

No leads. No pipeline. No predictable way to get clients.

That’s why I built Fractional in a Box—a proven system to generate demand, position yourself as the go-to fractional, and build a pipeline of premium clients.

Take fractionals, for example…

So many are experts at what they do…

But they’re invisible to their ideal clients.

They assume their experience will be enough.

It’s not.

Without a system, they’re left hoping for the next opportunity instead of creating it.

If that sounds familiar…

You need a real strategy for attracting premium clients on demand.

I’m breaking it all down in my free webinar.

If you’re tired of chasing clients and want a repeatable, proven system that brings them to you…

Join me here. Register Now.

See you on the live webinar,
Sue Mysko
Fractional Powerhouse