The Moment I Stopped Trying To Do It All Alone

I used to pride myself on figuring things out on my own.

I built my career that way.

Twenty-five years climbing the corporate ladder, leading global marketing teams, solving high-stakes problems without hesitation.

So when I made the leap to fractional, I assumed I’d handle it the same way.

I’d land clients, build my pipeline, and grow my business—all on my own.

Because that’s what I’d always done.

Except… this wasn’t corporate. And the rules were different now.

At first, I coasted on referrals. My network sent me work, and I felt like I had it all under control.

Then the leads slowed.

The pipeline dried up.

And suddenly, I wasn’t leading a thriving fractional business. I was waiting. Hoping.

I remember sitting at my desk, staring at an empty inbox, telling myself, I just need to work harder. I just need to figure this out.

Because asking for help? That felt like failure.

Like I should already know how to market myself.
Like I should already know how to close clients consistently.
Like I should already have the answers.

So I kept pushing, trying to piece together a solution—one LinkedIn post here, one cold outreach attempt there.

Nothing worked.

And then, one night, over a glass of wine, I was venting to my husband about how frustrating this was.

He looked at me and said, “Why don’t you just ask for help?”

I laughed.
Not because it was funny.
But because it was so obvious.

I had spent my career helping companies build demand and generate leads, but when it came to my own business, I was stuck in my own head.

I needed to learn from people who had already figured it out.

So I did.

I studied the fractionals who weren’t struggling for clients.
I learned how they positioned themselves, how they generated demand, how they built businesses that didn’t rely on referrals or luck.
I took everything I knew and built my own system.

And that changed everything.

I stopped waiting and started leading.
I stopped guessing and started following a process.
I stopped treating my business like a side project and started running it like a CEO.

And once I cracked the code? I knew I had to share it.

That’s why I built Fractional in a Box—to give fractionals a system that actually works, so they don’t have to waste time struggling alone.

It’s not another marketing hack.

It’s a repeatable way to attract premium clients, position yourself as the go-to expert, and take control of your pipeline.

And right now, I’m breaking it all down in my free webinar.

If you’re done trying to figure this out alone and want a proven way to grow your fractional business…

Join me here.

See you on the live webinar,
Sue Mysko