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- 🟠The Most Expensive Mistake You’re Probably Making
🟠The Most Expensive Mistake You’re Probably Making
You're selling your time, not your method. Why that's keeping you stuck and underpaid.
Sue Mysko
June 01, 2025
Most fractional execs think they have a marketing problem.
But more often than not, it’s a positioning problem.
They’re not selling the wrong thing—
they’re just selling it in a way that makes it easy to ignore.
Here’s what I mean:
They’re selling time.
Not transformation.
Not results.
Not their proprietary method.
And that mistake?
It’s costing them—in trust, in fees, and in growth.
When you sell time, you put the buyer in control.
They decide how much of you they want.
They judge your value based on the clock.
They treat you like a resource—not a strategic asset.
But when you lead with a proprietary method—
One that’s tied to a specific outcome and rooted in your unique expertise—
You shift the dynamic completely.
You're no longer selling effort.
You're selling a result.
That’s when the right clients start to lean in.
Because now they can see exactly what they’re getting.
And more importantly, what it’s worth.
Here’s the shift:
✔ Don’t describe what you do—clarify what you deliver
✔ Don’t offer hours—offer outcomes
✔ Don’t stay flexible—be definitive
When your offer is anchored in a proprietary method, you stop competing on price.
You stop customizing everything.
And you start attracting serious buyers who value your thinking—not just your time.
Fractional powerhouses aren’t born.
They’re built.
– Sue
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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.
Here are 3 ways we can do this together:
MY AMAZON BEST-SELLING BOOK >> Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.
DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.
LET'S FIX WHAT'S NOT WORKING >> You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.