🟠 The Plan Failed—So I Threw It Out

I thought being flexible was the answer. Turns out, it was the thing holding me back.

AuthorAuthor

Krizzel C & Sue Mysko
April 25, 2025

When I first stepped into life as a Fractional CMO, I had a plan.

Say yes to every opportunity.
Be flexible.
Customize everything.
Serve everyone.

It made sense in theory.

I had over 25 years of experience.
I’d led marketing at some of the biggest firms in the world.
Surely, my reputation and results would speak for themselves.

But here’s what actually happened:

  • My calendar filled up with work that didn’t light me up

  • I was constantly reinventing the wheel—new proposal, new deliverables, new pricing

  • I had no clear offer, which made my messaging feel vague and forgettable

  • And worst of all? I had no way to scale what I was doing

I was serving clients well—but my business had no focus.

No niche.
No positioning.
No leverage.

Just a patchwork of projects that kept me busy… and stuck.

So I did what any good CMO would do:
I stepped back, diagnosed the real problem—and pivoted.

I stopped trying to be all things to all people.
I got serious about my niche.
I pinpointed the one high-stakes problem I was built to solve.
And I productized my offer.

No more scope creep.
No more “it depends.”
No more scrambling to justify my value.

Now, I show up with clarity.
With a system.
With a business that runs like an asset—not a series of custom gigs.

That’s exactly what I teach inside Fractional in a Box.

And I’m breaking it all down in my free live webinar—so you can skip the scattered phase and start building with intention.

If you’re a fractional executive who’s tired of customizing everything, chasing leads, and constantly starting from scratch…

Join me for the webinar → http://www.fractionalinabox.com/workshop-register

I’ll show you how to:

  • Define your niche

  • Create a clear, premium offer

  • Stop chasing gigs and start attracting ideal clients

  • Build a business that’s actually built to scale

Because building a thriving fractional business isn’t about saying yes to everything.

It’s about saying yes to the right things—with a system to back it up.

I’ll walk you through it step by step. Join me live → http://www.fractionalinabox.com/workshop-register

To your next chapter,
Sue Mysko