The Risk I Took (And Why It Almost Didn’t Pay Off)

Leaving corporate was supposed to be the move.

After decades leading marketing for global firms like Accenture, Deloitte, and KPMG, I was ready.

Ready for more freedom.
Ready to control my own time.
Ready to finally build something for me.

So I took the leap into fractional work.

And at first, it felt like the best decision I’d ever made.

The referrals rolled in.
The projects came easily.
The pipeline stayed full.

Until it didn’t.

One day, I opened my inbox and saw nothing.

No leads. No inquiries. No referrals.

Just… silence.

I had spent my entire career building demand for billion-dollar brands.

And yet, when it came to marketing myself, I was failing.

That was the moment I realized:

This wasn’t corporate. And the rules were different now.

I couldn’t just wait for opportunities.
I couldn’t just hope my network would send me work.
I couldn’t rely on referrals forever.

If I wanted a real business, I needed a real system.

So I built one.

A repeatable way to attract premium clients—without cold outreach, without waiting on luck, and without the constant feast-or-famine cycle.

And the crazy part?

It worked.

My calendar filled up.
Inbound leads started coming in consistently.
I had a steady, predictable pipeline—for the first time ever.

That’s when I realized…

This isn’t just a “marketing” problem. It’s a SYSTEM problem.

Most fractionals don’t struggle because they lack experience.

They struggle because they don’t have a process to turn that experience into demand.

That’s why I built Fractional in a Box.

Not a tactic. Not a trick. Not a short-term fix.

A complete system designed specifically for fractionals who are tired of chasing clients and are ready to take control of their business.

And right now, I’m breaking it all down in my free webinar.

If you’re done waiting and ready to create predictable demand for your expertise…

Join me here.

See you on the live webinar,
Sue Mysko