🟠 ‘Flexible’ is Code for ‘Forgettable’

A founder once told me they needed a fractional exec who could “do it all.”

Marketing. Ops. Sales. Strategy. Maybe a bit of team coaching, too.

I knew I could help—but I also knew better than to say yes to everything.

In my early days, I would’ve jumped.
Offered 3 packages.
Tried to prove I was “easy to work with.”

But that’s the trap.

“Flexible” feels helpful. But it dilutes your authority.

The more you bend, the more you disappear.

Because real leadership doesn’t come from being agreeable—it comes from being clear.

Boundaries aren’t barriers.
They’re positioning tools.

When you draw the line around what you do best, you make it easier for the right clients to say yes.

So I didn’t offer everything.

I offered one thing—something I could deliver with excellence and confidence.

And they respected it.
Because clarity earns trust.

Being accommodating might win attention.
But being decisive wins business.

In tomorrow’s email, I’ll tell you the story of the one-line offer that beat out a full proposal.

(And if you missed the one about inbound vs. outbound positioning, catch up HERE.)

– Sue

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

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