🟠 Price Is a Filter—Not a Feature.

For years, I thought lowering my price made me more appealing.

I’d think:

“They love what I bring to the table—but the price might scare them off…”

So I’d trim. Tweak. Offer a “lite” version.

And do you know what happened?

I started attracting the wrong clients.

The high-maintenance ones. The ones who needed “just one more call.” The ones who didn’t really value the transformation—just the discount.

But here’s the truth no one tells you:

Price isn’t just a number. It’s a positioning tool.

The right price sends a signal.

It says: “I know what this is worth.” “This isn’t for everyone.” “I solve big problems for serious people.”

Because price doesn’t just determine who can buy. It shapes how they behave after they do.

So if you’re attracting low-value clients, It might not be your service that’s off.

It might be your pricing.

In tomorrow’s email, we’re talking about ghosting—specifically, how being liked isn’t the same as being hired (and what to do when your pitch lands… but doesn’t convert).

(And if you missed the one about how confidence comes from results—not credentials—you can find it HERE.)

Fractional powerhouses aren’t born. They’re built.

– Sue

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

1. MY AMAZON BEST-SELLING BOOK >>  Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.

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2. DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.

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3. LET'S FIX WHAT'S NOT WORKING >>  You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.

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