🟠 The High Cost of Customization

Early on, I thought flexibility was my edge.

“Whatever the client needs—I’ll build it.”

Retainers, projects, audits, advisory, implementation… Custom scope. Custom timeline. Custom everything.

I thought saying yes made me valuable. Turns out, it just made me tired.

Because every custom engagement was a new starting line. New proposal. New pricing. New process.

And here’s the worst part:

Buyers weren’t impressed.

They were confused.

Because when everything is an option, nothing feels clear.

What looks like flexibility to you… Feels like risk to them.

And that’s when it hit me:

Customization wasn’t the value. It was the cost.

It was costing me time. It was costing me clarity. It was costing me premium buyers.

So I stopped trying to make everything custom.

I built a defined offer. Clear scope. Clear outcome. Clear price.

And what happened?

Faster decisions. Stronger positioning. Way more confidence on both sides.

Customization might feel client-centric. But clarity builds trust.

And when your offer is simple, strong, and specific— you stop chasing yeses and start attracting them.

In tomorrow’s email, we’ll talk about brand clarity—specifically, why most fractional brands are forgettable, and how to make yours impossible to ignore.

(If you missed yesterday’s note on building visibility and authority, you can find it HERE.)

– Sue

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

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