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- đźź The Slow Proposal That Killed The Deal
đźź The Slow Proposal That Killed The Deal
A story-driven example of how speed builds trust and why fractional executives need a fast, frictionless offer ready to go.
Krizzel C & Sue Mysko
May 07, 2025
A few months ago, a Fractional CMO reached out after what he called “a great discovery call.”
They clicked.
The company was excited.
He walked them through his background.
Talked results.
He even got the CEO nodding along.
Then they asked for a proposal.
He said sure—“I’ll send something over in the next few days.”
Four days went by.
Then six.
By the time he sent the doc, the CEO had gone cold.
He followed up twice.
Nothing.
Here’s what happened:
He waited too long—and the momentum died.
They didn’t stop trusting his skills.
They stopped trusting his process.
Because when someone’s ready to buy, slow = uncertainty.
This is a common blind spot for fractionals.
You think clients need more information.
What they really need is less friction.
They need to feel like you’re ready.
Like your offer is clear.
Like this is what you do every day.
That’s why having a fast, productized offer matters.
Something that feels crisp, defined, and immediate.
It says:
✅ I’ve done this before
âś… I know the terrain
✅ I’m not building the plane while we’re flying it
That kind of clarity builds trust.
Trust builds momentum.
And momentum closes deals.
Speed is strategy.
In tomorrow’s email, we’re shifting gears from speed to authority—specifically, how “being helpful” might actually be eroding your value.
(And if you missed yesterday’s email on why clarity always beats complexity, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.
Here are 3 ways we can do this together:
MY AMAZON BEST-SELLING BOOK >> Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.
DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.
LET'S FIX WHAT'S NOT WORKING >> You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.