🟠 This is Why You’re Not Closing More Deals

There was a point in my fractional career where I had great calls…
Strong rapport…
Even verbal yeses…

But deals kept stalling. Or disappearing altogether.

It was maddening.

Here’s what I realized:

I was making it too hard to buy.

Too many steps.
Too much back-and-forth.
Too many options, caveats, and “custom proposals.”

Instead of feeling confident, prospects felt unsure.

And when people feel unsure… they don’t buy.

So I stripped it down.

One offer.
One price.
One outcome.

I stopped “selling myself” and started selling a solution.

That’s when things shifted.

Sales calls got easier.
Clients said yes faster.
And I stopped chasing.

The lesson?

A premium offer isn’t just about what’s inside it.

It’s about how easy it is to say yes to.

Make it simple.
Make it clear.
Make it frictionless.

In tomorrow’s email, we’ll look at how to take this one step further—by codifying your expertise into a repeatable framework that builds trust and drives conversions.

(If you missed yesterday’s note on brand clarity and outcomes, you can catch up HERE.)

– Sue

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

1. MY AMAZON BEST-SELLING BOOK >>  Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.

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2. DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.

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3. LET'S FIX WHAT'S NOT WORKING >>  You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.

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