🟠 You Don’t Need More Credentials—You Need Clearer Positioning

If you’ve ever thought,
“Maybe I just need another certification…”
You’re not alone.

Most fractional execs are high achievers.
Smart. Experienced. Capable.
But also—addicted to proving themselves.

So when things don’t click—when deals stall or clients hesitate—
The instinct is to add more.

More credentials.
More detail.
More content.

But here’s the truth:
You don’t have a credentials problem.
You have a clarity problem.

Buyers don’t need more proof of your qualifications.
They need a clearer reason to buy.

And when your positioning isn’t clear?
Even the most impressive résumé won’t save you.

Here’s how it shows up:

– Your message sounds like everyone else
– Your offer is vague or “custom” every time
– You’re not known for solving one high-value problem
– You keep trying to educate instead of differentiate

That’s not a marketing issue.
It’s a positioning gap.

And it’s not just costing you visibility.
It’s keeping you stuck at the wrong level.

Because the higher you want to go,
The tighter your positioning needs to be.

✔️ Lead with outcomes, not your history
✔️ Build around a proprietary method, not your job title
✔️ Be specific about who you serve and what problem you solve

The goal isn’t to be impressive.
It’s to be undeniable.

In tomorrow’s email, we’ll talk about the invisible tax of bad positioning—and how much it’s really costing you.

(And if you missed yesterday’s note on why selling time keeps you underpaid, you can find it HERE.)

Fractional powerhouses aren’t born. They’re built.

– Sue

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Oh, and PS - Whenever you’re ready, I have a few ways to help you grow faster.

Here are 3 ways we can do this together:

1. MY AMAZON BEST-SELLING BOOK >>  Just starting out or shifting from corporate? The Fractional Formula shows you how to turn your expertise into a business that attracts premium clients.

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2. DONT MISS THE WEBINAR >> Join us live Tuesday at 1pm EST to learn the system fractionals use to build a predictable pipeline—without cold outreach or burnout.

   Save your seat →

3. LET'S FIX WHAT'S NOT WORKING >>  You’re great at what you do. So why aren’t clients saying yes? If your offer isn’t converting, it’s probably not your talent—it’s your messaging. On a free strategy call, I’ll show you how to tighten your positioning and connect with premium clients using the FractionalOS™ system.

   Book now →